The wisdom of herds: How social mood moves the world.

Another good article on group-think. Helps one understand some of the craziness in the world.

"No collective human activities or actions, such as globalisation or, for that matter, trends in popular culture such as fashions in films, books or haute couture, can be understood without recognising that it is how a group or population sees the future that shapes events. Feelings, not rational calculations, are what matter. To see what our world might be like tomorrow, next year or next decade, we need to spend time and money investigating "social mood"


(Click on the orange title below)

The wisdom of herds: How social mood moves the world - opinion - 24 May 2010 - New Scientist