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Sunday, July 24, 2011

The Backfire Effect « You Are Not So Smart

An admittedly long yet very interesting article detailing how we often fall into an argument trap.

"When you read a negative comment, when someone shits on what you love, when your beliefs are challenged, you pore over the data, picking it apart, searching for weakness. The cognitive dissonance locks up the gears of your mind until you deal with it. In the process you form more neural connections, build new memories and put out effort – once you finally move on, your original convictions are stronger than ever."
by David McRaney
Source: www.xkcd.com


Here's the link: The Backfire Effect « You Are Not So Smart

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