"The biggest problem confronting NFC is practical: It may require new phones as well as new point-of-sale terminals, plus software that serves up targeted offers. It’s the mother of all chicken-and-egg scenarios,"
NOT just another article about smartphones!
In this lengthy, insightful, and entertaining, article Bloomberg Businessweek's Brad Stone and Olga Kharif provide a wealth of information:
- an understandable introduction to Near-Field Communications (NFC)
- a good look at new-tech development cycles
- a peek at life inside a small sliver of the payments world
- a great bit of recent history
- a heads-up into what Google, Visa, Mastercard, Square, Apple, Nokia, RIM and many other leading-edge players are working on.
- it's also an entertaining read.
HERE'S THE LINK:
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